SAP Tutorials
What is needed is a eto erp architecture to identify strategic information in existing systems and make it available for analysis and inquiries. Through such a program, many companies have found data patterns of strategic significance. For example, a music chain learned that people older than 65 bought many rap and alternative music CDs. These buyers had not changed their tastes for music; they were buying Christmas presents for their grandchildren. A target marketing program to this group increased sales by 37%.
There are two primary steps: data acquisition and cleansing, and data analysis. Data Acquisition and Cleansing A typical company may find the following conditions: The marketing system contains data about promotions sent to customers. The order entry system contains details about customers’ orders. The accounts receivable system contains customers’ payment histories. Data about customers is spread across several legacy systems.
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