We Changed Our Image
Being a mom and pop operation is almost becoming a rare breed in the retail market. With so many big box operations, keeping our prices competitive was downright impossible! To stay in business, we had to do a few things. First, we had to stop putting ourselves in the same league as price cutters. We hired the services of a brilliant Irish website marketing company. They helped us to create an upscale niche for our products so that people were willing to pay more than before. We also got our business online, taking advantage of a larger customer base. Finally, we sold ourselves as the place to go for special orders and top of the line gifts. It worked and we still are in business today!
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